Disruptive Technology S Curve

Technology s curves 1 2. Clayton christensen popularized the idea of disruptive technologies in the innovator s dilemma published in 1997.

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The s curve of innovation is a robust framework that can be used to analyze various industries at their different stages and to explain their successes and failures.

Disruptive technology s curve. There s an the s curve to the life cycle of much technology innovation and a16z partner benedict evans explains what it is and why it s important. The vertical axis spans from zero to one. Disruptive technology explained.

This presentation will introduce the concept oftechnology s curves and explain how it can be used. However when a disruptive technology emerges its technology s curve is on an entirely different graph because by definition it serves a different market and exists in a different value network. The digital disruption s curve from mckinsey below clearly illustrates what established companies must understand and accept before they are likely to undertake legitimate transformation and shake off the great digital illusion they might be under right now.

But failing to follow through only gives someone else the chance to do it instead. Where is your firm on the s curve below. It has since become a buzzword in startup.

Instead of looking for the point where new intercepts old as with sustaining innovation the aim is to look for the point where the emerging disruptive technology intercepts. The maximum values are shown in the legend text. Christian sandström holds a phd from chalmersuniversity of technology sweden.

The s curve shows a typical adoption of a disruptive technology. The derivative and the exponential growth of the s curve are scaled so that one is their maximum values. The six ds are a road map showing what can happen when an exponential technology is born.

He writes and speaksabout disruptive innovation and technological change. It s easy to stop pursuing it in the early part of the exponential curve when development appears to be moving slowly. One means that the technology has reached its saturation level.

The discontinuity phase appeared when sony and phillips have developed the compact disk and by doing so disrupted the market and started a new s curve. If technologists believe that the new technology will progress at the same rate as the market s demand for performance improvement the disruptive technology may be slower to invade established. At a certain point once the disruptive technology s performance has improved enough it may invade the previously established market and replace the old technology in which case it would look like these graphs.

Christensen highlights that disruptive technologies don t match the s curve and typically they improve at a parallel pace with the established value network.

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