Technology S Curve Examples

For example the thickness of mechanical wristwatches changed over time. You can also see the other two elements of this particular s curve example are some early s curves of earned value and actual cost.

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The tlc associated with a product or technological service is different from product life cycle dealt with in product life cycle managemen.

Technology s curve examples. In other cases companies combine multiple mature technologies to create a new s curve. In his book crossing the chasm geoffrey a. Movement up an s curve is incremental innovation while stepping down on a lower new s curve now can lead to radical innovation as the new s curve surpasses your existing s curve the music industry following some of the timeline of audio formats is a great example.

Then at the takeoff phase sony has invented the walkman that had the ability to answer the customers demand of listening to their cassette outside. Some technologies such as steel paper or cement manufacturing have a long lifespan while in other cases such as electronic or pharmaceutical products the lifespan may be quite short. To understand the concept of the s curve better let s use the audio industry as an example.

At start at the ferment stage there was the cassette tape which was invented by phillips. As you can see the status date is the line in the sand with which earned value and actual cost stop with the project manager looking to understand how the project is tracking compared to our planned value. The break point on the s curve defines the vulnerability of the innovative product over time.

Nintendo s best selling console the switch is a superb example of this cobbling together cheap tablet. The innovation is a product of an experimental transformation. At the start at the fermenting stage there was the cassette tape which was invented by phillips.

The model goes through five stages based on the psychographic features of customers at each stage. An introduction to technology s curves and how they can be used. Then at the takeoff phase sony has invented the walkman that had the ability to answer the customers demand of listening to their cassette outside.

Innovators early adopters early majority late majority and laggard. To understand the concept of the s curve better let s use the audio industry as an example. Moore shows a model that dissects and represents the stages of adoption of high tech products.

Think of each s curve as a technology platform. Some illustrative examples include watches sailing ships and calculators. Organizational choices for innovation are tailored by technology s curve.

The technology life cycle describes the commercial gain of a product through the expense of research and development phase and the financial return during its vital life.

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